Monday, January 4, 2010

7 Predictions For 2010-2020 from Business Week

With the Business Week platform behind him, Bruce Nussbaum put out these predictions for the next 10 years (he admits sticking only 'to things I know about': to economics, innovation, design, politics, demographics, policy, global):

1- Peak Globalization:
Just as the world globalized in the second half of the 19th century, only to return to nationalism in the first half of the 20th, so too will we see a strong backlash against globalization in the decade ahead...As China, India, Korea, India, Japan and other countries pursue strictly national strategies, Western governments and publics increasingly counter with theirs... the Boeing 787 fiasco highlights the problems with extreme outsourcing of complex systems. As Boeing has moved to insource and control the 787, so too other US and European companies follow.

2- Radical Remodeling (around social media):
The social media form of organization found in Facebook and Twitter spread to business, healthcare, education and, politics. This is Gen Y’s technology platform and the 16-27 year-old demographic cohort take social media with it as it takes power and moves through it’s life cycle... A culture-centric, behavior-focussed model replaces the current rationalistic, math-basaed, theoretical economic model. Bye-bye to the Chicago school of economics. Hello Harvard.

3- US-sclerosis:
America becomes increasingly ungovernable and incompetent. Ideological polarization, political corruption (legal lobbying but pay-to-play), growing inequality, globalization of corporate and financial elites, and large-scale social system failures (education, healthcare, intelligence, industry), cut America’s economic, political and military power. The shift to a green economy is slow. The dollar sinks and inflation rises to ease paying for huge government debt.

4- Return to Big Power Conflict:
The rise and fall of nations generates new Big Power conflict. China challenges the US militarily in Taiwan and nearly succeeds in blinding US naval computer systems. China and India fight a small-scale border war that is really about controlling water. Pakistan and India engage in conflict.

5- China stalls out:
A huge aging population, soaring inequality and anger at the rich, over-investment in infrastructure, industrial capacity and failure to shift from a producer/exporter to a consumer/importer economy combine to produce a financial crisis in China that ends its 30-year, double-digit growth streak. The decline of the US consumer-of-last-resort is not matched by the rise of Chinese consumption. China becomes “Japanized.”

6- India Becomes Global Growth Engine:
A large, young Gen Y population, a vast middle class consumer base, an innovative corporate elite, a large, educated, English-speaking IT industry, a stable government and an ever-closer military alliance with the US push India’s growth rate to double digits, making it the biggest importer of investment and goods from the US and Europe by the end of the decade. Problems remain—corruption, Maoist rebels, inequality.

7- Europe Fades Further:
Benefits from a successful shift to a green economy by many countries are countered by the burdens of paying for a huge aging population. Turkey is invited to join the EU by the end of the decade—and turns it down. Working population continues to shrink.

Of course 3-7 are all part of the same issue (US and Europe decline, China stall, India rises; big power conflict results.)