Tuesday, November 17, 2009

Corporate foresight for banking and for business in general

In a competitive market dominated and shaped by changing environments and trends, knowing what the future holds would be handy, if we could have that knowledge. We can't of course, but there are things we can do. In this Bernet & Partner video shown on Private Banking Innovation, Axel Liebetrau, a consultant affiliated with the German ‘Zukunftsinstitut,’ offers a quick but solid overview of the why's, wherefores, and limits of foresight work in companies. He makes a particular pitch for 'creativity' in the banking industry, implying a solid view of the future should be the basis of innovation across product, service, workforce or technology-adoption models.