Friday, February 19, 2010
Gurus forecast future of print media
There's a reason why 'guru forecasting' is known as the worst method in foresight work. It's called 'groupthink' and you can see it for yourself in this CNN Money/ Fortune piece "10 sages read the future of print." The future? The 'tablet' takes over, but nobody knows what the business model is going to be. And I need a guru to tell me that?